About me

I am a multi-faceted designer, specialising in Graphic Design, Branding & Art Direction. Inventing/reinventing brands is my passion, as it provides a space for my creativity to be deep-rooted and meaningful; positively influencing the world through all relevant touchpoints and mediums.

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Projects

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  Surrey Hills Coffee Co. Brand IdentityFun and vibrant brand identity crafted for Surrey Hills Coffee Co. With the mobile nature key to the service Surrey Hills Coffee Co offer, touring the beauty walking spots throughout the county, it was key to visualise this in the identity. What links all of the locations they tour, are the type clients found there. Visiting these spots, they search for adventure, escape, and discovery, especially in this post lockdown world. It is this essence I tapped into when crafting their visual identity.
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  Beaut-lab brand directionI crafted a forward-focused brand identity across all touchpoints for the US-based beauty brand. Visualising beauty as a journey where innovation, customisation and experience intersect, the brand is positioned to offer a communal space for beauty to evolve in. When the founder of Beaut-lab approached me to bring her brand to life, she personified it as experimental, forward-focused, minimal and community-driven. Her vision had a lot of parallels with the youth movement of the 1960s, so this is
• Nexus NetworkI transformed the visual identity of the Expert Network, offering it a visual advantage in the growing industry. Along with reimagining the brand’s identity, this project focused on digital design, with the website re-designed.
• A ni tile brand identityBranding and Art Direction for A ni tile; artisan chocolatiers, based in London, who partner with cocoa growers in Côte d'Ivoire in an attempt to eradicate child slavery in the industry.
• tohenArt Direction for tohen; a high-end furniture and lifestyle store. tohen products provide endless happiness, accompanying you in the many memories you create whilst using them.
• GoldwyresCreative Direction for Goldwyres; a solution-centric candle brand for young professionals, who want to end the day one step ahead of where they were yesterday.

Work history

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DesignerFlipside
Jun 2021Cranleigh, United KingdomFull Time
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Graphic Design, Branding & Web DesignNexus Network
Jan 2021 - Apr 2021London, United KingdomFreelance
Transformed the visual identity of the Expert Network, offering it a visual advantage in the growing industry. Along with reimagining the brand’s identity, this project focused on digital design, with the website re-designed.

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Skills

• Graphic Design
• Art Direction
• Web Design
• Print
• Branding
• Typography
• Illustration

Education

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Multimedia Technology and DesignUniversity of Kent
Sep 2010 - Jul 2014Canterbury, United Kingdom
Second Class Honours (2:1) Bsc