tohen
Art Direction for tohen; a high-end furniture and lifestyle store. tohen products provide endless happiness, accompanying you in the many memories you create whilst using them.
tohen is heavily inspired by the work of Herman Miller and sees the 60s as the golden age for furniture. Their USP is their fun and timeless taste, which customers trust to bring them the highest quality products, in cohesive curated collections. Nurtured relationships with select artisans allow them to collate fantastic products, while also bringing exposure to the artisans while in residence.
tohen places immense importance on the detailing, integrity and comfort of their products. Underwhelmed by the current state of the furniture industry, tohen is driven to return it to the golden age, where ingenious product design was utilised to craft art pieces, that will last a lifetime.
tohen is also conscious to ensure their offer sustainable products, reimagining classic silhouettes by infusing them with recycled materiality. Partnering directly with a select collection of artisans rather than warehouses, they have a direct link to true creation that sets them apart from the competition.
To support the creation of tohen, I crafted an entire visual language around the brand, with strict guidelines as to how the brand should be shown, ensuring the identity remains consistent. Please browse exerts from the guidelines below.
