Surrey Hills Coffee Co. Brand Identity
Fun and vibrant brand identity crafted for Surrey Hills Coffee Co. With the mobile nature key to the service Surrey Hills Coffee Co offer, touring the beauty walking spots throughout the county, it was key to visualise this in the identity. What links all of the locations they tour, are the type clients found there. Visiting these spots, they search for adventure, escape, and discovery, especially in this post lockdown world. It is this essence I tapped into when crafting their visual identity.
Capturing the essence of the Surrey Hills and the wonder of exploration.
As the local industry is over-saturated with brands that make use of illustrations, it will differentiate the brand to instead use a graphic system that celebrates the areas they visit. As these spots are walking spots, I aligned the brand with the clients' exercise they partake in while consuming the product. As the coffee being sold is high quality and expensive, the brand reflected this with its refined approach.
