NFL – Game Pass Film

For American Football fans in Europe, NFL Game Pass is everything they need to stay immersed in the sport they love. Our brief was two-fold. Produce a TV ad enforcing the emotional benefit to having NFL Game Pass – to be broadcast on a host of sports channels across Europe as well as at the International Series games at Wembley and Twickenham and supported by vertical video posts across social networks. Then produce an educational 'Learn More' film, harnessing the product benefits to push sign ups to Game Pass. This film was published on the NFL website and a range of social channels.