NHS Blood & Plasma Donation ⸻ 'My Type'

This brief was how do you encourage Deloitte employees to sign up to donate blood but the real brief was how do you get B.D.E past Deloitte. To encourage Deloitter’s to sign up to the event, we took influence from dating apps and the style of flirty language we’ve all probably used at some point, we created the ‘My Type’ poster activation. This was a two day event and resulted in many sign ups and a lot of employee engagement, that even inspired an honorary line ‘after work pints’. Deloitte sponsored NHS event.