Apparently I’m a non-traditional creative 🤷🏾♀️
But I am a multidisciplinary creative with a portfolio that includes and ranges across Art Direction, Design and Copywriting. My intention is to create work that I feel people/brands have misunderstood, miscommunicated and are missing from culture.
I enjoy uncovering and exploring nuanced insights stemming from my daily interactions with the world. Alongside extensive research on the brand and target audience, this allows me to create considered and strategic BIG ideas, creating impact in the audience lives.
Projects
- 'A Seat At The Table' ⸻ Bloomsbury Football x IWD24’For IWD, this year we decided to explore inclusivity and representation in football; in particular the need for more female coaches. We partnered with Bloomsbury Football to bring to life ‘A Seat At The Table’ a series that recognises and celebrates the female coaches within their community. The campaign premiered on Stylist for IWD, featured in Popsugar and SoccerX - and also co-signed/supported by COPA90.
- 'Momentum On' ⸻ FIFA WWC23’Inspired by 2022's debate around the lack of coverage for women’s football prior to the 2022 Euros and the need for more representation of the sport to inspire the next generation of female athletes. I created a philosophy around the championing of women’s football from the media/press POV. Which led to myself and Jade Keshia Gordon creating a movement, photoseries and exhibition showcasing the joy, excitement and anticipation that football fans have about the 2023 Women’s World Cup. Our proj
- NHS Blood & Plasma Donation ⸻ 'My Type'This brief was how do you encourage Deloitte employees to sign up to donate blood but the real brief was how do you get B.D.E past Deloitte. To encourage Deloitter’s to sign up to the event, we took influence from dating apps and the style of flirty language we’ve all probably used at some point, we created the ‘My Type’ poster activation. This was a two day event and resulted in many sign ups and a lot of employee engagement, that even inspired an honorary line ‘after work pints’. Deloitte
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Work history
Founder/DirectorMOLO
London, United KingdomPart Time
Momentum On is a experiential digital platform spotlighting the various realities of women’s football across the UK.
‘A Seat At The Table’ x Bloomsbury Football - March 2024
‘Momentum On’ in partnership with Beats By Dre & Appleton Estate Rum UK. - August 2023
We’ve partnered with Bloomsbury Football, Beats By Dre, ThisFanGirl, Appleton Estate Rum UK and Sole Supplier. Supported by COPA90, Stylist, Popsugar & Soccerex.
Hybrid CreativeACNE London
London, United KingdomFull Time
Hybrid Creative (Conceptual Thinker + Art Direction, Design & Copywriting)
Clients: Spotify, TikTok, Wall Street Journal, COP26 & Department of BEIS, Rethink Mental Illness, National Geographic, Johnnie Walker, Diageo, NHS, Deloitte and Russell & Bromley.
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Skills
- Art Direction
- 360 Campaigns
- Campaigns
- Campaign Shoots
- Design
- Creative
- Creative Art Direction
- Creative Conceptualisation
- Production
- Video Director
Education
Advertising and MarketingM&C Saatchi
- London, United Kingdom
M&C SAATCHI Open House advertising program
Awards
Finalist at M&C Saatchi x O2 PitchM&C Saatchi