I worked with 20th Century Fox to design and deliver a mobile app that brought the experience of the film to your mobile in the form of a scavenger hunt.
To take part you had to locate 9 symbols in various locations and online. Using the app you scanned the symbols to unlock each character on the tablet of Aakmanrah. iBeacons were employed on destinations like Regent Street and The British Museum to deliver tailored experiences to anyone with the app in these destinations.
Once all were unlocked you could enter to win a night at the British Museum.