Tim Pelling Digital Creative Director, Head of UX | The Dots

Tim Pelling

Digital Creative Director, Head of UXLondon, United Kingdom
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Tim Pelling

Digital Creative Director, Head of UXLondon, United Kingdom
About me
I have over 20 years agency experience primarily working within digital. This gives me a valuable perspective of having grown up alongside digital. Having said that I firmly believe that digital is still about discovery and the future of digital is yet to be created. I have experience of building and managing creative teams, client-facing and managing skills and leading creative projects to deliver innovative cutting edge solutions with the user placed right at the centre.
  • McDonald's Our PlanetMcDonalds want to deliver a more sustainable service across all of their restaurants. To do this they need their staff on board. I worked on this project from concept to delivery creating a fun engaging responsive experience that delivers information and also gathers option from staff. Originally titled Stinky Planet the objective was that the user worked through each section with all their input visually improving the planet. This was brought to live with HTML5 animations and fun characterisations of the earth and the moon.
  • Night at the Museum Mobile AppI worked with 20th Century Fox to design and deliver a mobile app that brought the experience of the film to your mobile in the form of a scavenger hunt. To take part you had to locate 9 symbols in various locations and online. Using the app you scanned the symbols to unlock each character on the tablet of Aakmanrah. iBeacons were employed on destinations like Regent Street and The British Museum to deliver tailored experiences to anyone with the app in these destinations. Once all were unlocked you could enter to win a night at the British Museum.
  • Marriott Jobs In EuropeMarriott wanted to engage with a mobile generation. Having invested in a mobile site it was felt that there was a need to deliver a more engaging experience via an app. I worked with the client to define requirements and lead the design and UX process to deliver a mobile app with a feel that felt special and allowed for easy discovery of Marriott Jobs across Europe. The app was delivered in four languages on Android and iOS and mobile and tablet.
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Work history
    UX & Research LeadPaddy Power Betfair
    London, United KingdomFull Time
    Within this role, I lead UX and User Research across 4 design teams based in 4 countries. In my time here I have embedded design sprints as a method of solving and testing problems fast and made user research and Experimentation part of the design process rather than just a method of testing at the end.
    Head of CreativePaddy Power Betfair
     - London, United KingdomFull Time
    In this role i was responsible for all creative output from the agency. I managed a team of designers and was a member of the leadership team. My role was to work on any new project to define creative and UX requirements, define the UX in the form of user research, wireframes, mockups and prototypes. I also lead the creative/design direction through to final delivery. I was also responsible for the Redberry Brand Identity and any subsequent comms that were required
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  • Advertising
  • Film
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Photoshop
  • Manage a Team
  • UX UI Principles
  • Creaative Thinking