Brief
Localise the global launch of the Epic React Flynit 2 trainer to the UK market through Instagram channel @NikeLondon.
Insight
London’s tenacious spirit is captured with the hashtag #nothingbeatsalondoner, so give a Londoner the extra boost, balance and lightness of the Epic React Flynit 2 and nothing will stop them.
Idea
Instant Go London. A thumb-stopping short film centered around the Epic React Flynit 2 trainer’s attributes of added bounce, lightness, and durability that give you the power of instant go. Featuring free-running influencer talent, the film’s narrative jumps, bounces and leaps through the streets of Peckham as the protagonist embarks on a chase to out-do his friends. Executed in first-person perspective to amplify the new ‘added bounce’ of the shoes.
