Nike+

The brief was to make the new Nike app membership 'Nike+' appealing to their target audience which was 14-16-year-old girls in London. My response: Creating a campaign implementing images of the same target audience on the promotional posters to create a sense of relatability and also implementing vibrate and bold shapes and colours which after research was found to be most appealing to the target audience. Also created a promotional video for the app showcasing all the special offers and implementing internet culture and memes to directly relate to the target audience.