Youssef Tarek is a dream chaser. He sets himself big goals and isn’t afraid to do the work. Optimism and tenacity are key features of his and when times get tough, he’s always the person to keep going. With a keen interest in advertising and human psychology, he’s always looking for new ways to grab people's attention and his ingenuity is always a highlight. Working on large scale campaigns and coming up with new ideas is guaranteed to make him happy. He also enjoys long walks on the beach and watching movies.
Projects
- Business Life BalanceThis project revolves around work/life balance and how important it is to keep a healthy one and how having a healthy work environment can encourage people to be more productive. Especially during these times. I have created an award or a ‘mark’ for businesses to achieve based on the best work/life balance called Business Life Balance. I have also created a website and an app for this brand (https://tangerine-seal-fk97.squarespace.com) and parts of this website include blog posts and articles fr
- Nike+The brief was to make the new Nike app membership 'Nike+' appealing to their target audience which was 14-16-year-old girls in London. My response: Creating a campaign implementing images of the same target audience on the promotional posters to create a sense of relatability and also implementing vibrate and bold shapes and colours which after research was found to be most appealing to the target audience. Also created a promotional video for the app showcasing all the special offers and i
- Ambush The OlympicsThe brief was to 'Ambush the Olympics' while abiding by Rule 40, which states that only official sponsors of the Olympics can use its likeness in any way. That means I would have to allude to the Olympics without actually mentioning it. I watched a documentary about Japan for research called 'Japan by Sue Perkins'. In this documentary, I found out that female sumo wrestlers were allowed to train but were not allowed to go professional. I thought this would be an amazing issue to tackle. Equal R
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Projects credited in
- University of Bolton, Graphic Design, Animation and IllustrationWe believe that creativity and problem-solving are the key skills for the 21st century that’s why it is at the heart of all our teaching. We believe that creativity cannot be taught in a lecture theatre, that’s why all our teaching is done in a studio environment and in classes of 30 or less. We believe that employability should be central to all we do, that’s why many of our student briefs are live briefs set by industry. That’s why we believe that whatever the role our students are read11
- Royal Bolton NHS - Children's WardBrief: To make the children's ward a more comfortable place for children aged between 0-16. What we did: In brainstorming and researching what children enjoy and what calms them, we found that familiar things, and things that can bring back positive memories can be quite calming. We were given a brief by the Royal Bolton Hospital, this brief was essentially to make their children's ward more comfortable and inviting for the children, giving them more to engage with. Working in pairs we tackled
Work history
Graphic DesignerD&AD New Blood
- Manchester, United KingdomFull Time
Skills
- Graphic Design
- Communication
- Collaboration
Education
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BA(Hons) Graphic DesignUniversity of Bolton
- Bolton, United Kingdom
Awards
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2nd place at Two+Two Collaboration DayCreative Resource
Two+Two is an event hosted by Creative Resource which sees about 200 students from 6 of the top universities in the north of England collaborating together and working as part of multi-disciplinary teams to solve a brief. This year the brief was for the charity Millies Trust.
Our team ended up being chosen to be one of the 5 finalists to pitch the idea to industry professionals and a room of 200 creatives and ended up winning us 2nd place!U
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The Unlocked AwardUniversity of Bolton
At the end of year degree show, I was awarded The Unlocked Award which is for the most exceptional student of the 2019/2020 academic year.
"Within the confines of lockdown, students have been exceptionally busy and have used their talents and determination to overcome the restrictions of recent months. “Unlocked” captures the huge energy and commitment of our students to creatively reach beyond the barriers behind which they have been living to achieve their goals."