For Nike we were working on the concept & design for a London Walking Map. On the map you can see how many NikeFuel points you would earn
with the Nike+ FuelBand if you decided to walk in Zone 1 between London's Tube stations – rather than take the underground.
Urbanologist John Bingham-Hall walked the routes and clocked up the NikeFuel points. These were then crunched and converted into cartography proper by the Centre for Advanced Spacial Analysis,
part of University College London and the results were handed to David Luepschen and me to turn into a graphically pleasing map.
A pocket-sized version of the map is available in London's Nike stores.