Digital campaign to ignite the AF1 in London. The localised brand campaign connects young London by capturing the AF1 culture that already exists. 4 iconic Londoners; AJ Tracey, Little Simz, Jadon Sancho and Leah Williamson, invited youths to rock up in their home boroughs and be photographed in their AF1s. Images were shared through the London Force lookbook. All styled, shot and modelled by young London.
We also created visual drivers on nike.com, a series of social posts for the @nikelondon Instagram channel and a Snapchat Geofilter allowing consumers that couldn’t make it to the live shoots to create their own version of the look of force in the same style.