Oli’s led teams at a raft of digital hot shops and big hitting creative agencies, spending over 10 years as an Art Director at BBH before co-founding made by blah™ in the summer of 17. Along the way he’s created TV campaigns, brand identities, websites and innovative digital experiences for the likes of Nike, giffgaff, Google, Ray-Ban, asos, Levi’s, Burberry and Beats by Dr Dre. His west country piratical twang has worn thin but he’s cultivated a hairstyle to rival Kurt Russell. He's animated for the Mr Men TV series, created Google’s first UK TV ad, worked with Aardman and on a BAFTA winning film. His accolades include D&AD Pencils (including a first for digital and mobile), as well as numerous awards at Cannes, Webby and FWA.
- MTV - Artist IdentMTV commissioned us to create one of their iconic idents. The brief was to showcase a specific emotion through colour created under their moods theme. We chose a green/wasted narrative. Since 1981, MTV has been all about visual experimentation, so in 2020 we decided to draw from our manifesto and create a twisted trip through a wasted world in chaos towards a dark and uncertain future, tapping into the consciousness of what’s currently happening. BLAH on steroids!
- giffgaff gives back - Brand CampaignOur giffgaff gives back campaign celebrates how giffgaff are putting community first and helping their members by providing great value, flexibility and fairness and contributing to local communities. We created the brand strategy and creative to bring this all to life. We wrote, directed and designed the brand world for the campaign which flexed into TV, Radio, Social and DR.
- #StayAtLeast2MetresApart - UN Social Distancing CampaignA tactical, ambient and social media campaign prompting the public to follow the official social distancing guidelines in a punchy, lighthearted and memorable way. Instead of the now very recognisable self distancing hazard tape usually found outside of supermarkets and stores, our idea was to replace them and inform the space with fun life size transfers of culturally relevant characters such as Danny DeVito and Joe Exotic - The Tiger King as well as products like loo roll, milk and bananas tha
- giffgaff - Putting community first - Brand TVNow more than ever being part of a community is hugely important, especially when people can’t physically connect with each other. Community has been at the heart of what giffgaff does for the last ten years and is something we felt worth highlighting in the current climate. We wrote, shot and directed the TV and social campaign on refurbished phones to push giffgaff’s vision for a smart, savvy and sustainable future.
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