MTV - Artist Ident

MTV commissioned us to create one of their iconic idents. The brief was to showcase a specific emotion through colour created under their moods theme. We chose a green/wasted narrative. Since 1981, MTV has been all about visual experimentation, so in 2020 we decided to draw from our manifesto and create a twisted trip through a wasted world in chaos towards a dark and uncertain future, tapping into the consciousness of what’s currently happening. BLAH on steroids!