As part of Nike’s campaign to connect Serena Williams to her real fans in London during her return to Wimbledon, we created limited edition ‘Unbeatable Serena’ Tees featuring a poem by Bridget Minamore from Peckham on the back. They were featured on Nike social channels and at the Nike Store on King’s Road - which was turned into ‘Queens Road’ in celebration of Serena’s arrival. We created street signage, OOH and posters for the event.
Companies
Nike
- Fashion and Textiles
