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Nike AM Zero

With the release of the new Nike Air Max Zero colour ways, Nike required a window campaign to roll out across all stores in New Zealand. With just inspiration from the shoe and the product colour ways to work with, I accentuated the parts of the shoe that made it unique, from the circular pillowing in the sides of the shoes to the weightless product shot and air bubbles indicating it’s lineage.

Project Tags

  • Concept
  • Marketing materials
  • Graphic communication

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