Projects
- Science City Bristol Science City Bristol was set up as one of six Science & Tech hubs across the UK. This rebrand was a self initiated interpretation of what I thought the brand could have looked like, taking inspiration from their ambition to help launch Bristol as a centre for Science & Tech. I created a brand inspired by DNA, creating a germ based typeface alongside a 3D animation and then pairing these against a structural mono-typeface and a minimal aesthetic.
- Nike AM Zero With the release of the new Nike Air Max Zero colour ways, Nike required a window campaign to roll out across all stores in New Zealand. With just inspiration from the shoe and the product colour ways to work with, I accentuated the parts of the shoe that made it unique, from the circular pillowing in the sides of the shoes to the weightless product shot and air bubbles indicating it’s lineage.
- Lumo Lumo is a boutique specialist Outdoor advertising business. They approached Switch to create a brand identity and language for them to use online and in print. Lumo sell advertising space on digital billboards running ad loops constantly through-out the day. Focusing on the constant movement of media I created a logo that accentuated the loop concept through the ‘O’ and created a gradient that could be animated to reinforce the idea.
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Work history
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Graphic DesignerSwitch Design Ltd
- Auckland, New ZealandFull Time
Whilst at Switch I was a mid-weight Designer and worked on a wide variety of products for large blue chip Corporations like Nike to small local businesses that were looking to build a voice and create some impact locally.
Skills
- Print Design
- Packaging
- Web Design
- Branding
- Album Artwork
- Spatial Design
- Apparel Design
- Presentations
- Keynote
- Advertising Design