NIKE : BRASILEIRAGEM

For Nike’s unveiling of the 2018 World Cup Brazil kit, U LA LA produced a portion of Weiden+Kennedy’s motion campaign out of our Barcelona office for Iconoclast and director Ian Ruschel. PF did duty as local production partner, pulling the organizational and tactical strings to capture footage for Nike’s “Brasileiragem” campaign, capturing Paulinho, Willian, Marqhuinhos and Thiago Silva and Ronaldo’s iconic miss in the airport. Highsnobriety calls it “the best we’ve seen in a while from the Swoosh” while ESPN calls it “brilliant.” “Brasileiragem symbolizes Brazilian football; born in the streets, in the várzea, in the lawns. Our football inspires the whole world.”