Projects
- NIKE: Alexia PutellasThere’s power in consistency and commitment. “You’re training every day, so you can fail every day. Or succeed every day. Which is training in itself too. And I love that” In this raw depiction of dedication and passion, Nike gives us the chance to have an honest look into the heart and mind of Alexia Putellas. This project brings us on a stripped-back/BTS-style journey led by Barcelona’s reigning Player of the Year, as she lets us in on the secret of winning five league titles, six Copas de
- NIKE : BRASILEIRAGEMFor Nike’s unveiling of the 2018 World Cup Brazil kit, Picture Farm produced a portion of Weiden+Kennedy’s motion campaign out of our Barcelona office for Iconoclast and director Ian Ruschel. PF did duty as local production partner, pulling the organizational and tactical strings to capture footage for Nike’s “Brasileiragem” campaign, capturing Paulinho, Willian, Marqhuinhos and Thiago Silva and Ronaldo’s iconic miss in the airport. Highsnobriety calls it “the best we’ve seen in a while from t
Projects credited in
- FurlaFurla's celebrated their new store opening in the Spanish Capital. The CEO of Furla, together with Fabio Fusi, Creative Director of the brand, welcomed more than 300 guests who joined a party where we integrated Furla universe perfectly with the location. Light, technology, colour and nature created a fully immersive 360º interactive experience. U LA LA took the lead in making Fabio Fusi's, idea come to life. U U LA LA led creative concept for this one of kind event and managed all elements of2
- Louis Vuitton : Neo AntiquePhotographer Koto Bolofo shot this gorgeous Neo Antique Campaign for LV’S book, The fall-winter collection lead by Nicolas Ghesquiere brought us on an extra-temporal escape. Louis 2 lead the production charge and U LA LA had a supporting role bring together all the local production elements in Merida, Spain.2
- Secret SpeysideSecret Speyside's multifaceted launch event, held in the heart of London, saw guests discover the rich histories of these distilleries through artistic dance and poetry performances and tastings. With U LA LA involved in pulling organisational strings, from carrying out Vadim Grigoryan's creative vision to ensuring that all the whole event ran smoothly from development to final event.1
- BalmainTogether with Louis 2 and acting as the local production partner, we produced this wonderful campaign for Balmain's 1945 collection in Lanzarote, Spain. Arnaud Lejuenie (Stills), Emmanuel Ollivier (Film) & Fran Beltran (Social Media content) behind the lens, Styling via Alba Melendo and creatively lead by Julien Gallico Studio and to capture the essences of Balmain's preeminent mid-century vision.2
- Give it up for the NHSIt would mean a massive change that people realize the value of public health services worldwide. I believe this crisis will help all the population to stand for it. A few days ago I received a message from @instantinsane form @ulalaprodco and @picturefarmpro suggesting to make a graphic to engage people to be grateful for the NHS. I was already making another graphic for a similar cause. In the meantime, we received the @clapforourcarers.co.uk initiative. How good is that? We keep on working in
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Work history
Founder / Executive Producer24/7 +
Madrid, SpainFull Time
Managing DirectorU LA LA
- London, United KingdomFull Time
Skills
- Management
- Producing
- Advertising
- Events Production
- Event Concept
- Event Execution
- Photography Shoots
- Digital Content
- Project Management
- Film Production
Education
Bsc Psychology & Spanish and Latin American StudiesGoldsmiths, University of London
- London, United Kingdom