To get 14 - 19 year old females within London involved in sports, we used the Nike app platforms as a step ladder to their success and accessibility to local clubs. Taking the top 5% of active females users on the Nike Club App, and training them in whatever they desire. This could vary from high jump to shoe design, any activity is available. Nike would train them up and release them back into their communities. If you had a Nike Plus subscription you would get access to thousands of activities going on across London, all hosted by our 14 - 19 year old females brand ambassadors!