Recently graduated from Birmingham City University, with a passion for advertising and strategy. From time spent in education, developed a range of skills: Advertising Strategy, 3D Design and Screen Printing, Social Media marketing.
Proficient at time management after completing many live briefs for clients and agencies such as: Bacardi, D&AD, McCann Central. Currently seeking full time employment in advertising as a junior level designer/ internship.
Projects
- Nike - CommunityTo get 14 - 19 year old females within London involved in sports, we used the Nike app platforms as a step ladder to their success and accessibility to local clubs. Taking the top 5% of active females users on the Nike Club App, and training them in whatever they desire. This could vary from high jump to shoe design, any activity is available. Nike would train them up and release them back into their communities. If you had a Nike Plus subscription you would get access to thousands of activitie
- Spotify - Traffic JamSpotify recently released a new playlist targeted towards drivers and commuters to listen to on their drive to and from work. To advertise these, a relaxed, humorous approach was taken, as we've all been in that situation, but not had the right music to calm us down. Originally set out to film and direct in person but due to the C-19 lockdown, forced to go back to the drawing board. Instead of giving up on it, I switched to learning Blender 3D, a 3D design program that took me a while to learn.
- WWF - Anti-PlasticIn an effort to create a behavioural change in a young target audience, this campaign tackled the harsh reality of humans affects on marine life with plastic usage. Originally set out for a vulgar approach, but dialed back to reach a younger audience in order to create a long term behavioural change.
Projects credited in
- Birmingham City University, BA (Hons) Graphic CommunicationGraphic Communication is not defined by a medium or a process – Students graduating from this course are defined by creating the appropriate message. Our students have substance, something beyond a surface impression, their work has depth, meaning and value. We support students to develop research informed, ideas-driven solutions, embracing both digital and traditional processes. We teach our students to critically analyse the context. In this fast changing professional landscape we believe it i
Skills
- Advertising
- Art Direction
- Consumer Research
- Digital Advertising
- Adobe Photoshop
- 3D Design
- Consumer Psychology
- Time Management
- Graphic Design
Education
B
B
(BA hons) Graphic DesignBirmingham City University
Birmingham, United Kingdom