NIKE FOOTBALL / Made in SE11 ft Jadon SANCHO

The film is to showcase the launch of a new football pitch in south east London, which Jadon Sancho and his sponsors at Nike helped provide to give rising footballers better facilities and improve the community. The film takes Sancho back to the borough that helped make him and gives an insight into what south east London means to him, from playing on small pitches at brutal speed, to an area rife with distractions and dangers that demand creativity and personality, on and off the pitch. The piece feels inherently London and brings through the voice of the athlete. BRAND: NIKE VFX /COLOURIST: The Mill EDITOR: Giorgio Gremigni CREATIVE AGENCY: AKQA ACCOUNT DIRECTOR : Mike Sinnerton CREATIVE LEAD : John Cross ART DIRECTOR :Joshua Brown, Finn Houston PRODUCTION COMPANY: Radical DIRECTOR: Glenn Kitson ORIGINAL SCORE: Shane Connolly