Nike is launching the new Zoom Fly Triple Black shoe, exclusively with JD Sports, to coincide with going back to school.
The Zoom Fly is traditionally known as a running shoe, characterised by its futuristic design, lightness and cushioning. But significantly, the new Zoom Fly Triple Black’s sleek design and sophisticated colourway makes it equal parts to sportswear, proving that you don’t have to be an athlete to wear these trainers.
To resonate with their college and school-aged audience, Nike knew they’d need a new face to embody the go-getting hustler attitude of the Zoom Fly.
Enter entrepreneurial Berlin and London-based rapper Kelvyn Colt. He ditched his law degree in Germany and moved to London to produce music – alongside setting up a consultancy for startups. Who better to front the launch of the Zoom Fly for gen Z?