Nike: LiftLDN

To mark the launch of Nike’s 720 product we built the concept ‘LiftLDN’. Based on their product imagery and campaign objectives, we transformed a ex-car garage into a high energy experience for 200 competition winners, soundtracked by up and coming artists from London alongside world-famous Peggy Gou. Received brief, conceptualised, planned and delivered campaign in 10 days. Built production concept with local designers. Over 2000 RSVPs. Over 200,000 views on social assets the morning after event. Short high impact, high energy assets released live during event that drive high engagement.

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Creative Producer and Cultural Programmer