Taking concepts from a single photo/vibe/idea to full realisation. A brand campaign, a VR rave, global event series or anything in between. I have a deep understanding of popular culture and love working in it. Draw it, collaborate with amazing people and make it happen. Guests at some of my parties : Kanye West, Björk, A$AP Rocky, Skepta, Kelela, Virgil Abloh, Arca and more. lockdown hustles: Club Quaratäne, syncers worldwide Campaign activations: Nike, Absolut, Asahi + more. Stage design and curation: Sonar, Field Day, Junction 2 and Movement + more. Global Head of Events plus Creative Partnerships & Insights at Resident Advisor, where i've been for four years, but with some more time on my hands now i'm open for other collaborations. get at me.
At the age of 24 took the role of Global Head of Events at Resident Advisor. In my time there I have developed a clear strategic vision for the department and introduced signature concepts and processes which are now rolled out annually across the world. I regularly pitch ideas, deliver proof of concept then evolve the product in order to serve the needs of our clients (brands/festivals/venues) and community. My time at RA has seen me lead large international teams, collaborate with teams across continents and crystallise concepts to support company OKR’s and take ideas from briefing to reality with meticulous attention to detail.
Launched XOYO and Phonox nightclubs successfully. Programming, curation, booking and promoting for all in house events and additional concepts including XOYO, XOYO Loves, The Nest and Phonox. Responsible for ensuring all three venues are full every week, an average of 2000 tickets sold per week. Driving XOYO social media from 30,000 to over 130,000 followers.
Built the brand and released and promoted music by artists such as Tempa T, Bok Bok, Spooky and more. Responsible for digital platforms and merchandising. Contributed to A&R for one of the UK's largest independent grime record labels. Programming and promotion of the label's live music series 'Dirty Canvas'.
Headed the online promotions of all in house events. Assisting with the running of large-scale events with artists such as Four Tet, Carl Cox, Andy C, Goldie and more.
Music technology and Radio Broadcasting 2:1