Nike - Mercurial Launch

We gave every visitor a taste of the limelight and a chance to show their moves in the Mercurial Arena. The interactive time trial put visitors in the boots and head to head with a goalkeeper on a futuristic pitch featuring a 270-degree surround screen, reactive virtual audience, and interactive lighting/sound. Every challenger received their own custom film for bragging rights, and their performance time on a global leaderboard.