Following the announcement of the partnership between Nike and the NBA, both organizations set to bring change to game day. Blending fresh design with deep storytelling, Nike introduced the City Edition jerseys. Unlike any home, away or alternate uniform, the City Edition designs payed respect to the past and present of each city represented in the league, pulling insights from the court to the streets.
We interviewed the designers who inspired the jerseys, and directed the photography in Nike design studios to create in-depth stories behind each design of the City Edition uniforms. All editorial content ran across Nike.com and Nike+ App.
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