Nike Nothing Beats a Londoner

Nike launched the ‘Nothing Beats a Londoner’ campaign – a new proposition that saw the brand pledge to champion and support young Londoners to reach their potential through sport & culture with initiatives that promote movement, mind, creativity and possibilities. As part of this proposition, we activated a series of media led activations from the brands 1948 LDN community space in Shoreditch. Including a podcast workshop in partnership with popular podcast series, Halfcast Podcast. Introducing young Londoners to the art of podcasting and providing them with the skills required to produce their own podcast series about an area they are passionate about. The young people who took part then went on to produce a live podcast episode featuring musician JME.