Nike NYC KD9 Launch

  • Angel Zhang
With the launch of the hotly anticipated KD9 shoe, Nike wanted to romance its world premiere set in New York City. We aimed to make every inch of the city a front row seat to the premiere -- dropping teaser content across social, .com and OOH, livestreaming the launch event with Kevin Durant himself, and creating an innovative retail experience that gave consumers a digital takeaway and memory to last a lifetime.