NIKE REACT 2018

Picture Farm and director/photographer Carlos Serrao have teamed up once again with the Nike creative team, creating this set piece for Nike’s new React running shoe which features an ultra softer, springier, lighter and more durable foam for all that bouncing about on pavement. Produced from our Los Angeles and Barcelona offices and edited in our New York one, the Nike React project was a deep dive into the simple mechanics of rhythm and compositing. Featuring Mo Farrah, Simone Biles , Sadie Sink, Ge Man Qi, Asuka Cambridge & Elaine Thompson.