Brief
Young girls are under pressure to look and dress in certain ways that are generally opposed to the idea of practicing sports. Create a campaign that encourages young girls to engage with sports.
Insight
A Princess is the archetypal stereotype of a ‘girly girly'. Disney princesses, as the quintessential example of a princess, have influenced young girls’ lives in areas such as love and romance.
Creative
Real Princess. An idea that borrows the influence of Disney Princesses by using their images and anecdotes from their stories and gives them a sporting twist with the attitude of the Nike Brand; subverting the idea that princesses/'girly girls' cannot practice sport.