Nike Sport Pack Collection 2018

  • Hayden Martin
I worked on several shots, developing CG animations, facial tracking, compositing and roto.
Cinema 4D, Octane, Mocha Pro, Photoshop, After Effects
"The new collection from Nike fuses bold graphics, textiles, silhouettes and contemporary and signature design elements, offering a collection that is equal parts sporty and stylish. Sport Pack features mix-and-match separates, track pants, outerwear, dresses, t-shirts, sweatshirts, accessories and more. The pieces from Sport Pack allow the wearer to easily merge them into their wardrobe and express their personality. The line is designed to alter the boundaries of sport, ultimately delivering a new language of creative self-expressive."
“Nike Sport Pack is an entirely new collection that draws from the energy and emotion of sport, while providing a bold new expression for Nike. We are referencing our own history and heritage in a way that’s uniquely Nike. It goes back to that idea of cut-and-paste sensibility—taking things from different eras and different reference points and putting them together,” says Senior Design Director Ricky Hendry of the collection."