Hayden Martin

Hayden Martin

Director, CGI & VFX artistLondon, United Kingdom
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Hayden Martin

Hayden Martin

Director, CGI & VFX artistLondon, United Kingdom
About me
I'm a freelance, London based motion graphics designer / visual artist / video director from a background in music videos, fashion film and branded luxury product advertising. Recent projects have included shooting, editing and compositing for Stereo 360 VR using the 6DoF Kandao Obsidian S I've been fortunate to work with Nike, Kenzo, On Running, H&M, Moschino, Cartier, Beats by Dre, Warp, XL, Night Slugs, Whities, Rinse.FM and more I've previously worked in title versioning for blockbuster feature films at Deluxe Technicolor Digital Cinema, Mayfair. Currently using C4D, Octane, Redshift, Xparticles, Realflow, TurbulenceFD, Substance Painter, Mocha Pro, After Effects, Mistika, Kandao Studio, Premiere, Photoshop, Meshlab, Daz3D, Mixamo
  • Kenzo FW19 Worldwide In-store Visuals
    Kenzo FW19 Worldwide In-store VisualsWorking closely with the talented team at Tomorrow Bureau, I created some undulating generative landscapes that were driven by the print graphics seen on Kenzo's Fashion Week 2019 collection We used 3D scanned textures and assets to populate the dynamic scenery which really dialled in the photorealism to a otherwise completely surreal environment Using Cinema4D's fields, I created falloffs based on the terrain's angles and elevation to create scattering maps for different objects ranging from
  • SHOWREEL 2018
    SHOWREEL 2018I'm happy to share my latest reel composed of select pieces from 2017/18 I was fortunate to work with some incredible talent along the way, both in and out of the Traum Inc studio I'm now freelancing as a motion designer and video director so please get in touch!
  • Nike Sport Pack Collection 2018
    Nike Sport Pack Collection 2018I worked on several shots, developing CG animations, facial tracking, compositing and roto. Cinema 4D, Octane, Mocha Pro, Photoshop, After Effects
  • Avalon Emerson "One More Fluorescent Rush"
    Avalon Emerson "One More Fluorescent Rush"2nd in Fact Mag's best music videos of 2017
  • Boiler Room Sting 2018
    Boiler Room Sting 2018I was approached to create a short promo video for Boiler Room with a pretty open brief. Key words were "elemental" and "monolithic". Without thinking too much into the story, I decided to go about animating an excavation scene where some kind of artefact is detected within a boulder. Cinema4D was used to create the laser guided slicing of the frozen regolith, with voronoi fracture tools being used to isolate the rock's dynamics from the ice, allowing chunks to fall away as they are melted free
  • ON Running - "No Room for Grey Areas"
    ON Running - "No Room for Grey Areas"For the earthquake setpiece in Traum Inc's latest live-action promo for ON Running's Cloud X shoe, I tracked our footage and developed the fracture in C4D, simulated ultra-fine fine snow in TurbulenceFD (subsequently driving the behaviour of the larger loose snow flakes in Xparticles) as well as the more "viscous" snow that has already settled on the ground and rocks in Realflow. The scene was rendered in Octane using RDT textures, then composited and colour-matched in After Effects with additi
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Projects credited in
  • PAULi - Less I Say
    PAULi - Less I SayVideo for: Less I Say (I <3 U) Pauli The PSM
  • Avalon Emerson - One More Fluorescent Rush
    Avalon Emerson - One More Fluorescent Rush
Work history
    Motion Designer & Video DirectorHayden Martin Film LTD
    London, United KingdomFreelance
    Senior 3D ArtistTraum Inc
     - London, United KingdomFull Time
    TRAUM INC creates still and moving images using an explorative digital approach. We try to discover the unseen and new. We believe in the strength and purity of an idea and our aim is to deliver creative excellence. We have 10 years of experience working with clients from independent record labels to multinationals, from artistic commissions to global brand launches. Our approach is based on the exploration and understanding of modern technology and finding new and novel applications of its use in Design and Art. We used and successfully deployed projects using technologies and tools ranging from C++ to Hollywood-tested fluid simulations to real-time web services. Clients: KENZO, CHANEL, VISIONAIRE, SSENSE, WARP, THE DESIGN MUSEUM, MONCLER, MTV, ISSEY MIYAKE, MUBI, CHRISTOPHER RAEBURN
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  • Motion Design
  • 3D Rendering
  • Photogrammetry
  • 360 Video
  • Cinematography
  • Cinema 4D
  • Mocha Pro
  • Adobe After Effects
  • Abode Premiere
  • Octane Render
    BA (Hons) Film Production and CinematographyBournemouth University
    Bournemouth, United Kingdom