Hayden Martin is a VFX Supervisor, Creative Director and Motion Designer, with extensive experience in live-action, CGI, 360° video, and motion graphics. Recognized for his proven track record of delivering visually arresting and technically innovative solutions into high-profile projects, Hayden bridges the gap between art direction and technical problem-solving, crafting visuals that are innovative, timeless, and deeply engaging.
Hayden’s expertise spans photogrammetry, LIDAR, depth estimation, and AI-assisted workflows, combined with a deep understanding of VFX pre-production, principal photography, and post-production. His portfolio includes forward-thinking work in motion graphics, augmented reality, and experimental visual effects for global brands, luxury clients, and the music industry.
Projects
- Kenzo FW19 Worldwide In-store VisualsWorking closely with the talented team at Tomorrow Bureau, I created some undulating generative landscapes that were driven by the print graphics seen on Kenzo's Fashion Week 2019 collection We used 3D scanned textures and assets to populate the dynamic scenery which really dialled in the photorealism to a otherwise completely surreal environment Using Cinema4D's fields, I created falloffs based on the terrain's angles and elevation to create scattering maps for different objects ranging from
- Boiler Room Sting 2018I was approached to create a short promo video for Boiler Room with a pretty open brief. Key words were "elemental" and "monolithic". Without thinking too much into the story, I decided to go about animating an excavation scene where some kind of artefact is detected within a boulder. Cinema4D was used to create the laser guided slicing of the frozen regolith, with voronoi fracture tools being used to isolate the rock's dynamics from the ice, allowing chunks to fall away as they are melted free
- ON Running - "No Room for Grey Areas"For the earthquake setpiece in Traum Inc's latest live-action promo for ON Running's Cloud X shoe, I tracked our footage and developed the fracture in C4D, simulated ultra-fine fine snow in TurbulenceFD (subsequently driving the behaviour of the larger loose snow flakes in Xparticles) as well as the more "viscous" snow that has already settled on the ground and rocks in Realflow. The scene was rendered in Octane using RDT textures, then composited and colour-matched in After Effects with additi
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Work history
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Senior Digital ArtistDeluxe Entertainment Group
- London, United KingdomFull Time
Deluxe Technicolor Digital Cinema, part of the Deluxe group, are the leading provider of a broad range of Digital Film services and technologies to major Hollywood Studios and the Independent Film Market.
The Digital FX team are the most established theatrical versioning department in the business and industry leading in their accomplishments.
Skills
- Motion Design
- 3D Rendering
- Photogrammetry
- 360 Video
- Cinematography
- Cinema 4D
- Mocha Pro
- Adobe After Effects
- Abode Premiere
- Octane Render
Education
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BA (Hons) Film Production and CinematographyBournemouth University
Bournemouth, United Kingdom