ON Running - "No Room for Grey Areas"

  • Hayden Martin
For the earthquake setpiece in Traum Inc's latest live-action promo for ON Running's Cloud X shoe, I tracked our footage and developed the fracture in C4D, simulated ultra-fine fine snow in TurbulenceFD (subsequently driving the behaviour of the larger loose snow flakes in Xparticles) as well as the more "viscous" snow that has already settled on the ground and rocks in Realflow.
The scene was rendered in Octane using RDT textures, then composited and colour-matched in After Effects with additional roto supplied by our interns.