Nike: White Shirt Project

  • Jack Beckett

Celebrating the launch of the Nike England World Cup shirt I was lead creative and project manager working with Nike Football to identify inspiring talent and tell their ‘Fearless’ stories. Through custom England shirts produced in partnership with Tottenham Textiles and content that culminated in the Rise of the Fearless film we put these voices and their stories at the heart of the campaign. To showcase the shirts and launch the campaign I conceptualised, developed and managed an installation and exhibition at NikeTown London to showcase the 11 shirts, premiere the film and host a panel discussion with talent and Nike ambassadors.