Nike X JD Sports Bra – 'One Common Language: Dance'

  • Kate Tilbrook
  • Martin Jarrett

Three cities, one common language – Dance. To celebrate the noble sports bra, we brought together three female dancers from Paris, Berlin and London to create and choreograph a powerful dance routine in the space of one day. Our pan-European stills and AV campaign was showcased across JD Women and in JD stores across the EU.

Creative and production: Breaks Agency @breaksagency
Art direction and creative: Kate Tilbrook @tilbrooklyn
Talent: @oliviabeckford_ @karenschweiger @anissa_ghettostyle @emilyrosemoloney
Photography: @lauramccluskey
Videography @wearetobin
1st AC: @cameronaxsel
HMUA: @gigiham
Styling: @ruby_elkins
Gaffer: @helio.ribeiro
Spark: @giovannimattei
Sound: @soundslikeharris
Edit: @wearetobin
Grade: @georgeneavecolour
Client: @nikesportswear and @jdofficial

Project Tags


  • Nike logo


    • Fashion and Textiles
  • JD Sports logo

    JD Sports

    • Retail