A flexible Creative and Art Director with over 5 years of commercial experience within the creative advertising space specializing in the fashion sector. Leading successful multi-channel global marketing campaigns that demonstrate strategic and conceptual thinking with a strong consumer focus for big fashion brands. Culturally engaged, with a passion for social and political issues. Striving to create consumer-focussed content for brands with integrity and purpose-led storytelling. Equipped with a multitude of skills across creative and production including creative and art direction, copywriting, pitching, script-writing, storyboarding, on-set directing for video and photography, graphic design, and overseeing post-production. Experience in digital campaigns, out-of-home media, paid media, social media including Tiktok and IG, events, and content. Clients include Nike, ASOS, New Balance, JD Sports, Levi’s, adidas, Esteé Lauder Group including MAC Cosmetics, Clinique and Aveda and Wagamama.
- KLEKT Used – 'Sneakers Under The Bed?'Celebrating the new KLEKT used sneaker selling platform with a 3D animated demonstration video hosted by Youtube entertainer Harry Pinero. In partnership with @wearealchemytv, we created 3D snapshots of the KLEKT used world using 3D rendered technologies. Created using nods to sneaker-head culture brought to life through 3D animation.
- Nike X JD Sports Bra – 'One Common Language: Dance'Three cities, one common language – Dance. To celebrate the noble sports bra, we brought together three female dancers from Paris, Berlin and London to create and choreograph a powerful dance routine in the space of one day. Our pan-European stills and AV campaign was showcased across JD Women and in JD stores across the EU.
- 'Mood Boosting' Laura Mercier X ASOSWelcome to the Laura Mercier Mood Boosting Beauty Booth. A beauty story that invites young women to share what they love most about their face – from a beauty spot, to their eyes or cheekbones – and our Laura expert will create a look using the 5 featured products that enhances that quality. We had the storytelling opportunity to position the iconic ‘Les Techniques’ behind Laura Mercier’s effortless approach to artistry at the centre of our campaign, giving our audience plenty of beauty regime-
- 24 Hours with My Clarins24 hours with My Clarins. To launch My Clarins skincare on ASOS we needed to position the range to suit the very on-the-go demands of a millennial. This campaign takes from as an energetic piece of video content that takes you through 24-hours with three ASOS insiders, catching glimpses of them using products in a way that feels authentic.
- 'The Future of Skincare' Clinique iD X ASOSThe future of skincare is Clinique iD. The new customisable skincare solution that covers all skincare concerns and types. This campaign was a two tiered social campaign on ASOS with a suite of fresh portraits showing amazing skin results and skincare school lesson with bio-medical student and beauty blogger ASOS Alice. Assisted AD from concept to launch.
- 'Get Your Glow' Becca Cosmetics X ASOS launch campaignASOS x Becca is a fully fledged beauty story of inner and outer glow. Including IG TV episode with influencers Kicki Yang Zhang, Jordan Charles and Mahaneela Choudhury-Reid sharing their 'glow stories' wearing incredible makeup looks created by globally renowned Nikki Wolff. Within the first week of launch, Becca sales on ASOS hit 104% over forecast alongside huge social engagement levels on ASOS social channels and across influencer channels.
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Projects credited in
- vans slip-onWe brought the Vans Slip-On adaptability and cheeky attitude to life through on-point styling and a playful creative treatment. Full of quirks, full of style. A moving lookbook heroes two Slip-On creps’ ability to match or unapologetically stand out from its surroundings, complementing any style tribe and any occasion. Each talent was challenged to create a bundle of looks using just one crep each.
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- Art Direction
- Adobe Creative Suite
- Digital Design
- Creative Campaigns
- Graphic Design