'Mood Boosting' Laura Mercier X ASOS

Welcome to the Laura Mercier Mood Boosting Beauty Booth. A beauty story that invites young women to share what they love most about their face – from a beauty spot, to their eyes or cheekbones – and our Laura expert will create a look using the 5 featured products that enhances that quality. We had the storytelling opportunity to position the iconic ‘Les Techniques’ behind Laura Mercier’s effortless approach to artistry at the centre of our campaign, giving our audience plenty of beauty regime-revolutionising tips and tricks through the lens of celebrating individuality. The aim of this campaign was to leverage Laura Mercier’s strong brand heritage and reputation to elevate the brand into the Luxe Beauty category and draw out its USP as a brand that doesn’t follow the crowd – driven from within by integrity and passion.