Projects credited in
- ASOS Daily NewsDuring my time at ASOS, I created animations and digital assets to accompany daily news features. Working with Katie Addicott, we devised the entire aesthetic for this section of the website and created a number of templates for franchise features that continued to be used after I left ASOS to work at Stylist.
- gal-dem: Getting to know the collaborators behind COLLUSION and why other brands need to take notesIn collab with COLLUSIONx ASOS for gal-dem, I interviewed their new cohort of collaborators. We discussed how brands can collaborate with young people without compromising on values, and their role in conceptualising COLLUSION's brand principles, projects and products alongside a team of designers. Read the full interview on gal-dem: http://gal-dem.com/getting-to-know-the-collaborators-behind-collusion-and-why-other-brands-need-to-take-notes/ Words by Emma Blake Morsi and animations by Cather
- 'Mood Boosting' Laura Mercier X ASOSWelcome to the Laura Mercier Mood Boosting Beauty Booth. A beauty story that invites young women to share what they love most about their face – from a beauty spot, to their eyes or cheekbones – and our Laura expert will create a look using the 5 featured products that enhances that quality. We had the storytelling opportunity to position the iconic ‘Les Techniques’ behind Laura Mercier’s effortless approach to artistry at the centre of our campaign, giving our audience plenty of beauty regime-
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