24 Hours with My Clarins

  • Kate Tilbrook
  • Miles Drury

24 hours with My Clarins. To launch My Clarins skincare on ASOS we needed to position the range to suit the very on-the-go demands of a millennial. This campaign takes from as an energetic piece of video content that takes you through 24-hours with three ASOS insiders, catching glimpses of them using products in a way that feels authentic.

IG TV episode showing 24 hours with three ASOS insiders leading very different but busy lives. Client: Clarins, Director and editor: Joe Coope, Talent: Lotte Williams, Sophia Tassew and Joel Palmer, Editorial: Tahiera Overmeyer, Post: Cheat, Art Direction and ideation: Myself
24 Hours with My Clarins by Kate Tilbrook
24 Hours with My Clarins by Kate Tilbrook
24 Hours with My Clarins by Kate Tilbrook
24 Hours with My Clarins by Kate Tilbrook
24 Hours with My Clarins by Kate Tilbrook
24 Hours with My Clarins by Kate Tilbrook
24 Hours with My Clarins by Kate Tilbrook
Product still life shoot for onsite placements and social posts including sponsored collections on IG. Photographer: Miles Drury, Retouch: Charn Bedi, Art Direction: Myself
Organic IG story on ASOS Face+Body
Kate Tilbrook
Freelance Creative Strategist + Art Director
Miles Drury
Creative Photographer