'Get Your Glow' Becca Cosmetics X ASOS launch campaign

  • Kate Tilbrook
  • Miles Drury
  • Polly Hanrahan
  • Annabelle Oayda
  • Mahaneela Choudhury-Reid

ASOS x Becca is a fully fledged beauty story of inner and outer glow. Including IG TV episode with influencers Kicki Yang Zhang, Jordan Charles and Mahaneela Choudhury-Reid sharing their 'glow stories' wearing incredible makeup looks created by globally renowned Nikki Wolff. Within the first week of launch, Becca sales on ASOS hit 104% over forecast alongside huge social engagement levels on ASOS social channels and across influencer channels.