Mahaneela Choudhury-Reid

Photographer, Director, Writer, Communications Specialist

Mid Level
London, United Kingdom
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Projects credited in

About me

Neela’s first dip into the creative world began in advertising. At just 19, she left university to pursue an apprenticeship in social media for business at Lumen, a start up ad-tech agency. Within a year, Neela was a digital marketing executive, and by year two she was account managing campaigns for Tesco, Cadbury’s, Lidl & more. She climbed the ranks quickly in the field, and moved to another agency where she took up the role of Head of Communications. She worked on projects here for Sony Xperia, Google, and Samsung, with a focus on bringing together street art and advertising. Also during this time, Neela founded COZY, which originally started at an online magazine. Through the magazine, Neela began to develop her photography, graphic design and video skills, interviewing and photographing artists such as Kojey Radical, Xavier Omar, Vic Mensa, Rukhsana Merrise and more. Within a year, COZY became an authority for underground music in London, with regular COZY events and live music showcases at Notting Hill Arts Club, which Neela then went on to take all over the world, coordinating and programming events in New York & Los Angeles on a regular basis. At this point, having made a wide variety of connections across the advertising and music / event space, Neela was offered a job at XL Recordings & Young Turks, where she became Head of Communications & Curation Manager at just 23, working closely with artists such as Adele, Sampha, Kaytranada, Ibeyi, Giggs, FKA Twigs & more to create album rollout strategies with a specific focus on social media and curation. Neela played a crucial role in both Sampha’s Mercury Award Prize winning album ‘Process’ and The xx’s ‘I See You’ which was #1 in the UK. Using her photography and video skills, Neela not only built on strategy but executed it, creating music videos for Sampha, and content for social media for The xx to name a few. As a photographer and director, Neela worked on national campaigns with In Bloom, including producing video content for Channel 4 and Eurostar. In 2017, Neela made her directorial debut with a music video for artist Denai Moore, which premiered on the Fader. Since then, Neela has signed to Academy Films and is represented internationally. Her most recent film project was a music documentary called ‘Everything Is Recorded’, on the Mercury Prize nominated album which debuted on Boiler Room’s 4:3 platform, her most recent photography project was a shoot for Raveena for the cover of Gal-Dem’s print magazine. Neela currently consults through COZY on a freelance basis for various clients, including the Tate Modern, where she has assisted them in catering to their POC audience.

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  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Copywriting
  • Creative
  • Proofreading
  • Indesign
  • Photoshop
  • Final Cut Pro

People I’ve worked with



Social Media for Business

City and Guilds of London Art School

Apr 2014 - Apr 2015
  • London, United Kingdom
  • Social Media for Business


Jun 2013 - Jun 2015
  • London, United Kingdom
  • Philosophy


History, English Literature, Philosophy

Ibstock Place School

Sep 2011 - Aug 2013
  • London, United Kingdom
  • A-Levels