The Windrunner, with it’s 26 degree chevron, has been a Nike classic since it was first designed in 1978. To celebrate this icon Nikelab collaborated with Japanese fashion brand Sacai to produce a set of limited edition jackets.
To capture the fur in motion, we shot two different jackets at high speed, utilising the iconic chevron graphic as a split-screen device to echo the two-colour design of the collection.
This promo was one of a series of films for the ‘Year of the Windrunner’ campaign was released online across Nike.com and Nike social channels.
Client: Nikelab
Agency: Intro
Nike Creative Director: Andy Walker
Director: Reuben Armstrong
DOP: Craig Herd
Post-production: Reuben Armstrong & Catherine Woodhouse