Ninja Tune Social Strategy
Skills
- Social Strategy
- Growth Strategy
- Copywriting
- Art Direction
- Feed Curation
- Paid Social
- Page Optimisation
- Email Marketing
- Community Management
- Creative Partnerships
Key Achievements
- Content & Social Strategy across Ninja Tune, Big Dada and Counter Records social channels, with Ninja Tune notably tipped as #2 ‘record labels to follow on Instagram‘ in The Vinyl Factory.
- End-to-end Paid Social for digital & physical releases: budgeting, briefing Ad creative, re-targeting & reporting.
- Email Marketing campaigns incl. copywriting, customer data segmentation, A/B testing, design and build.
- Lead for fan activations and incentives (competitions).
- Liaison for the label’s social partners (Facebook, Instagram, Twitter, Snap) and new platform opportunities & features.
- Artist Marketing lead – digital marketing ideation across campaigns and educated artist roster on best practices.
- Involved in wider marketing projects: interactive web build projects, label event promotion, charity initiatives.
- Contributed to the label’s activism output including creative partnerships with political illustrators.
- Social channel auditing and social intelligence reporting.
- Physical product photography & image editing.
- Maintenance of website News page.
