Nisa

The UK's leading 'symbol group' retailers, now owned by the Co-op. Members operate as independent retailers under the symbol brands Nisa Local or Nisa Extra. I worked closely with Ralph Scott at CDW & Partners to create the new identity package, develop the retail presentation and filter through to satellite offers such as petrol station forecourts. I also developed the 'Loco' brand, an entry-level offer new for retailers located within saturation points.