In an exclusive partnership with 3D virtual reality pioneers Oculus Rift, Nissan IDx put the tools of car design into the hands of young drivers at the Tokyo Motor Show – making a complex process simple and frictionless.
Using the Rift to navigate and their eyes to interact, individuals made decisions to progress through the experience. Nissan translated these choices into design and engineering concepts in real time – thus creating a unique IDx design for each individual user.