Nissan LEAF: The Value of Zero

  • Darren Wood
In order to own zero and earn EV leadership, we set out moving the LEAF from a car to an icon. From a campaign to a conversation. From marketing to education and from an audience to a community.

BUT... before you can expect people to take an action, you need to inspire them.
Then we came up with ideas to transform nissanusa.com and the LEAF microsite into a world of zero.