The Nissan LEAF is the first mass-market, mass-marketed, 100% electric vehicle ever. It is scheduled for launch in select markets in the US, Europe and Japan in 2010, followed by broad distribution in 2012. We were tasked with building a website to coincide with the launch of the Nissan LEAF in Yokohama, Japan on August 1st, 2009.
For Fall 2009, the Nissan LEAF was hitting the road and making a multi-city tour through US and 1 stop in Canada. This was a huge opportunity to gather handraisers. Our challenge was to create a robust system that would:
1. Allow people to RSVP to events in their area
2. Support the tour on the LEAF site and provide "near real time" content to those who visited the site
Our solution was driven by the business and consumers. The business needed to gather more handraisers and provide engaging site content. Consumers wanted to learn more about the LEAF and find out where they could see it in person.