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Nissan X ICC Cricket World Cup

  • Craigh 'Tr' Lewis

To kick off the 2019 ICC Cricket World Cup, Nissan launched their #SweepTheNation campaign promoting their 'excitement algorithm' with the help of cricket celeb Phil Tufnell. The launch video helped to frame the campaign as a nation wide road tour showcasing the EV technology of the Nissan Leaf and the all round adaptiveness of the new Nissan Qashqai. The final delivery included platform first, optimised assets allowing the client to launch with a promoted trend on Twitter, Facebook stories and Youtube. As creative producer, I coordinated production, creative execution and the management of key stakeholders.

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      ICC Cricket World Cup 2019

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